John Henric

role

Performance Marketing

year

2023

Overview

Discover how we boosted John Henric’s online performance and amplified its digital presence with a targeted performance marketing strategy. As a premium men’s fashion brand, John Henric needed an approach that could scale their online sales, reach a broader audience, and maximize ROI across digital channels. John Henric is known for its high-quality, stylish menswear, designed for modern sophistication. Our performance marketing efforts focused on driving engagement and conversions through data-driven advertising and strategic audience targeting.

Summary

Discover how we boosted John Henric’s online performance and amplified its digital presence with a targeted performance marketing strategy. As a premium men’s fashion brand, John Henric needed an approach that could scale their online sales, reach a broader audience, and maximize ROI across digital channels.

John Henric is known for its high-quality, stylish menswear, designed for modern sophistication. Our performance marketing efforts focused on driving engagement and conversions through data-driven advertising and strategic audience targeting.

WHAT WE'VE DONE

  1. Google Ads Campaigns
    Developed search, display, and shopping ads to capture high-intent shoppers and expand reach.
  2. Social Media Advertising
    Launched targeted ad campaigns on Instagram, Facebook and TikTok to increase brand visibility and drive engagement.
  3. Remarketing Strategy
    Implemented retargeting campaigns to re-engage website visitors and boost conversions with personalized offers.
  4. A/B Testing & Optimization
    Conducted regular split testing to optimize ad creatives, copy, and audience segments for maximum performance.
  5. Advanced Analytics & Reporting
    Set up detailed reporting to track performance, understand customer behavior, and refine strategies based on data insights.

THE CHALLENGE

John Henric needed a performance marketing strategy that could support its ambitious growth targets and attract a global audience. The main objectives were to increase online sales, engage potential customers, and build brand loyalty through strategic, data-backed advertising.

OUR APPROACH
— Create high-impact Google Ads and social media campaigns to drive traffic and conversions
— Design a retargeting strategy to convert visitors into loyal customers
— Conduct A/B testing to continuously refine and optimize ad performance
— Use detailed analytics to adapt strategies and maximize ROI

Through a tailored performance marketing approach, John Henric successfully increased online sales, expanded its reach, and enhanced its presence in the competitive men’s fashion market.

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